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customer service innovation

Tomorrow’s CX Technology Must Improve the Quality of Attention

November 16, 2021

In a period of flux, technology must capture the current state of the market and unveil customer challenges.

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customer service for churn

Customer Service is Uniquely Positioned to Own the Churn Challenge

October 15, 2021

Churn is a cross-functional challenge, but it needs a single owner to define the charter; a single leader to facilitate cross-functional collaboration and drive real progress.

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customer centricity

Wharton Professor Peter Fader believes ‘not all customers are created equal’

July 9, 2021

We sat down with author and professor of marketing at The Wharton School to discuss customer-centricity and how we can achieve it.

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customer service

Take customer service back to the future

July 9, 2021

Technology helps, but connecting with people was, is, and will remain a human endeavor, even in the foreseeable future.

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About

The CX Review is a monthly publication for business leaders who care deeply about delighting customers. It features writing that demystifies CX and helps shape better customer experience strategies.

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We accept essays and op-eds on all topics relevant to those in customer leadership roles. To share your pitch, write to meeta.sharma@freshworks.com
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