To grow with best-in-class CX, start with an adaptable selling platform, add the data-gathering power of a CDP, and the customizable outbound services of a CRM.

Human-computer interfaces are difficult to make work in ways that appear intelligent. For the time being, combining multiple AI customer service tools will likely bear the best results.

The streaming giant’s learning-from-data culture proves that customer decisions that are based on data pay off in both monetary and non-monetary ways.