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Tag: Interview

Expert interviews on CX

A Day in the Life: Mary Stasinopoulos, Director of Insights + Experience at Alloy Women’s Health

Mary Stasinopoulos

We recently caught up with Mary Stasinopoulos to talk about her approach to CX and the unique CX challenges that come with nurturing a DTC healthcare brand.

A Day in the Life: Eli Weiss, Director of Customer Experience at OLIPOP

Eli Weiss

We caught up with Eli to learn more about his role, the advantage that great CX can give SMBs, and what founding his own company taught him about the value of feedback.

How to Implement an SMB Omnichannel Strategy on a Budget

Omnichannel

Omnichannel doesn’t have to cost the world, says Mukesh Mirchandani of Freshworks. Build a unified customer profile, listen to their preferences, and design a long-term roadmap.

SMBs Can Fight Back Against Enterprise Customer Experience, says Ben Segal

dimensions of CX for SMB

Pair Eyewear’s CX head knows SMBs can’t match their enterprise rivals point for point. But with human-centric service, honest speed promises, and enhanced personalization, they can stand out.

It’s Time for Executive Customer Experience Leadership

CXO 2

Expert Greg Tucker believes companies need a CX voice at the top table, but their specific role must balance skills, circumstances, and autonomy.

Basics, Consistency, and Focus Will Define Customer Experience in 2022

GoToko CX

After decades spent chasing novel ideas, CX leaders are investing in simplicity. GoToko offers clear precedence.

A Day in the Life: Raghav Gupta, Senior Manager of CX and Customer Journey at Expedia Group

raghav gupta expedia

We caught up with Raghav to learn about his journey to Expedia Group, the foundation for his work, and what he’s most proud of achieving during his four-year tenure.

Unpacking Human-centric Design

human centric design

Digital bank Monzo and AI platform Mad Street Den demonstrate how to show up authentically for customers.

A Day in the Life: John Brown, Director of Lifecycle Marketing at BARK

John Brown BARK

We caught up with the marketing maestro to learn about his day, marketing philosophy, approach to CX, and goals for the future.

Chargebee’s Senior Director of Customer Success on How to Operationalize CX with Technology

Arundhati Balachandran 2

Arundhati Balachandran opens up about her philosophy and process for making CX tangible, measurable, and pursuable.

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About

The CX Review is a monthly publication for business leaders who care deeply about delighting customers. It features writing that demystifies CX and helps shape better customer experience strategies.

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We accept essays and op-eds on all topics relevant to those in customer leadership roles. To share your pitch, write to meeta.sharma@freshworks.com
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