Issue 8: D2C - Delight to Customers

Anything that can be consumed is understood as an experience. Thanks to the internet, that’s basically everything. Few industries feel the weight of this fact as heavily as D2C. To drive traction, gain exposure, scale fast, and hit the billion-dollar mark, nearly all D2C businesses are beginning to think beyond platform and operational efficiencies. If anything, D2C businesses must stand out for inventiveness and novelty to generate (and sustain) demand. They must break away from transactional values and assume customer experience charters to orchestrate a brand teeming with activity, and even certain pomp, across channels. It’s the only way to break away from platform myopia, bring a brand to life, engage customers, and capture mindshare for years.