Issue 6: CX for the 97%

Worldwide, SMBs account for nearly 97% of businesses. But to win against the giants, SMBs need to build strong competitive moats. Thankfully, it helps that SMBs naturally have a capacity for innovation and accelerated marketing motions.
Focusing on CX is one of the best strategies for businesses this year – SMBs included. It, at once, extricates your offering from the sensitive parameters like price, casting a spotlight on a larger cluster of values that you bring to the table instead.