Issue 4: Customer Journeys
Infallible transactional data can corroborate, clarify, and direct customer journeys in exceptional ways.
Former Director of Ecosystem Experience Strategy at Dell shares how to quantify the cost of poor customer journey and build a case for change.
We caught up with the marketing maestro to learn about his day, marketing philosophy, approach to CX, and goals for the future.
Modeling new customer journeys demands a fresh approach. Engagement-focused journeys offer a winning chance.