Issue 2: Service-led growth
Typeform’s former VP of Sales and Customer Success on quantifying the business impact of customer service
David Apple, current CRO of Zingtree, shares how he uncovered robust evidence of customer service’s impact on Typeform’s explosive growth and lessons learned.
Churn is a cross-functional challenge, but it needs a single owner to define the charter; a single leader to facilitate cross-functional collaboration and drive real progress.
Cultivate a culture of service, strengthen standalone channels with smart integrations and exploit opportunities to deliver creative service.
It can influence perception, ensure business resilience, and generate useful data points. With the right approach, customer service can be the versatile growth tool at your disposal.