5 Principles Underpinning Successful D2C eCommerce Customer Experience
A customer-obsessed culture, intentional CX operating model, and formalized innovation framework are essential antecedents to successful D2C customer experience.
Omnichannel success isn’t hard, says Greg Tucker
D2C brands can set themselves up for success by understanding interactions at a channel-level, highlighting brand differentiators across the board, and sourcing essential data.
A Day in the Life: Mary Stasinopoulos, Director of Insights + Experience at Alloy Women’s Health
We recently caught up with Mary Stasinopoulos to talk about her approach to CX and the unique CX challenges that come with nurturing a DTC healthcare brand.
The 4 Key Blockers to Mobilizing Customer Centricity in D2C Businesses
Research confirms outmoded culture, siloed structures, poor processes, and misguided metrics are holding back customer-centric transformations.
The 3 Pillars of an Outstanding Online D2C CX Tech Stack
To grow with best-in-class CX, start with an adaptable selling platform, add the data-gathering power of a CDP, and the customizable outbound services of a CRM.
The Ultimate Competitive Advantage: Adapting to evolving customer tastes
Customer tastes are constantly in flux, affected by culture and world affairs. Companies, D2C especially, must listen to these evolving preferences to come out on top.
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